Our hair rejuvenator is a topical hair & scalp application. It is all natural with emu oil & jojoba oil and does not contain any alcohol or harsh chemicals that do more damage than good. Thanks to Emu Oil we developed this formula to apply directly on the scalp for healthy hair.  Emu oil quickly absorbs and is a natural oil. No fragrance is added but it does have a natural fragrance from the ingredients that some may consider strong.