Our hair rejuvenator is a topical hair & scalp treatment that supports a natural hair supply. It is all natural with emu oil & jojoba oil and does not contain any alcohol or harsh chemicals that do more damage than good. After many years of developing a formula for hair loss, thanks to emu oil, I finally have the perfect carrier to get my ingredients to the bottom of the hair follicle, the hair root and the papilla where it is needed. Emu oil is a penetrating natural oil. No fragrance is added but it does have a natural fragrance from the ingredients that some may consider strong.